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Sweet Rain
is a project to make the notion of sweet rain substantial. The sweet rain, falling down in the underground venue of Insa Art Space, is man-made rain mixed with saccharine, a synthesized sweetener. Viewers may enjoy and taste the sweet rain, wearing a raincoat or using an umbrella rented from its first floor. Sweet rain means ‘rain falling properly and quite necessarily for a certain period’, as we often say “After a long drought sweet rain comes.” This word, sweet rain reminds us of an original meaning and a sweet taste. The adjective ‘sweet’ has diverse meanings: it is used to refer to ‘feels good’ or ‘tastes good’. Beak Jung-ki intends to represent the idea of sweet rain sensuously, reconstructing the relationship between its signifier and signified. This somewhat extravagant attempt to reenact sweet rain makes viewers smile and feel happiness as they actually taste the sweet rain. Providing the pleasure we feel when our imagination comes true, the Sweet Rain exhibition will lift our spirits like the feeling of sweet rain falling after a long period of drought.



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